Weldtite
Weldtite identified a cycle workstation as a means of gaining exposure for and diversifying their Cyclotools brand. Glenelg were tasked with developing the product, with a focus on identifying and resolving weaknesses found in existing offerings. It was imperative to make the product stand out in a crowded market by adding value.
The key USPs of the final design are its modularity and single handed clamping functionality. Glenelg developed a clamp head suitable for utilisation with a number of mounting options. This allowed Weldtite to target both home mechanics and professionals, without having to provide a complete range of bespoke products.
We sourced and oversaw the tooling and manufacture of the final design in the Far East. This involved combining a number of metal manufacturing processes including precision die casting, extrusion and MIM (metal injection molding).
Glenelg also facilitated the packaging for the complete product range through a trusted local partner, providing an eye-catching offering at the point of sale.
“A clever, modular, bike stand and storage system that’ll hold your bike securely whether you only have a spare wall, a bench or all the space in the world!”
Chipps @ Singletrack
Top – Cyclo Modular Workstation (Weldtite). Above – Cyclo Modular Workstation, Modular System and Clamp Head Packaging (Glenelg).
