Burton Kitchenware
Glenelg were approached by a local entrepreneur with the goal of designing a sous vide cooker for the mass market. The proposed design had to provide all of the functionality of professional units whilst being aesthetically suitable for the home kitchen environment.
Glenelg developed the product from initial concept through to prototyping, and managed all aspects of bringing the appliance to market. This included oversight of the electronics design, in-house UX design for the keypad display, provision of product literature including user instructions, and arranging CE accreditation for the finished product.
We also sourced and oversaw manufacturing of component parts in China, and liaised with local companies to provide packaging and marketing tools to realise the Burton brand.
The Burton Sous Vide Cooker is available to purchase online through major retailers including Amazon, receiving positive reviews from both consumers and press.
“It’s stylish, modern, hardly takes up any room and it’s a real time-saver because you don’t have to stand over it all the time…because it’s the ultimate in hands-free cooking.”
Nigel Barden – BBC Food and Drinks presenter
Content by Burton Kitchenware: Top – Burton Sous Vide. Above – Sous Vide cooking with chefs Nigel Barden and Mark Lloyd.
