3D Visualisation
We utilise 3D visualisation throughout the product design process, creating photo-realistic renders at key stages. These are based on 3D models generated using our in-house CAD systems. Our clients also take advantage of the additional services we offer, particularly the provision of technical and marketing animations.
3D Visualisation – What we offer
During the concept generation and development stages of the design process we produce photo-realistic images as a matter of course. This enables us to present our ideas with the highest level of clarity. The visuals usually take the form of still images but can be full concept animations if this benefits the client.
Beyond this, clients often want to take these images to the next level as a timely and cost-effective means of presenting the idea to their customers. This may entail showing the product in a relevant context, or animating functionality to describe how it works.
The complexity can range from a simple 360° product revolve to a complete step by step usage walkthrough. This may occur in a simple ‘studio’ scene or a detailed 3D environment, complete with graphic and audio overlays.
Glenelg also offer 3D visualisation services to clients with existing products. Whether you need a product shot for a catalogue update, bespoke branding for a one-off presentation, or anything else you can think of – we’re always happy to help. If you already have 3D CAD we can convert it for use in our visualisation software to achieve your goals.
Selected Animations
Selected Stills
3D Visualisation – What are the benefits?
- Quickly provide a customer with a photo-realistic representation of the developing product.
- Demonstrate complex functionality at a developmental stage.
- Visualise a product in the customer’s environment.
- Share a range of material finishes / colourways to complement a single prototype, greatly reducing the cost associated with multiple units.
- Tailor and update branding to match the customer’s current offerings.
- Leave a customer with a meaningful reminder of a pitch. This is particularly beneficial when a physical prototype can’t be left behind.
- Provide assembly or user guides, assisting with manufacture or post-purchase.
- Produce marketing shots when time / cost / availability issues prohibit a photo shoot.
- Share complex ideas at short notice, with clarity, globally.